Indian fashion brands and the global market free
McDonalds made an entry into the Indian market at a very appropriate time as soon as the Indian government opened up its market to the Global brands. It made entry in the Indian market in the year 1996 by forming two 50: 50 joint ventures, one with Hardcastle Restaurants Private Ltd. in Western India and another with Connaught
Aug 22, 2014 The rise and rise of Indian fashion. Indian designers are blending modern and traditional influences to woo a global market. Share on Twitter (opens new window) Share on Facebook (opens new window) Share on LinkedIn (opens new window) Share on Whatsapp (opens new window) Save to myFT.
Primarily thanks to mobile devices, global online clothing and shoe retailing is growing at a rate three times that of the market overall. Independent of channel and device, fashion consumers expect a seamless shopping experience, which presents big challenges for retailers and their partners, requiring them to fuse links between these channels.
International clothing brands such as Puma, UCB, Wrangler, Levis, and others have already reached some level of maturity in developed countries. In order to continuously grow and adapt to the global market, they have, of late, expanded into developing countries like India.
The State of India Fashion Retail. In another difference from major global markets, the mens share of the fashion market is substantially higher than that of women. Though the gap is reducing, and by 2022, both mens and womens share of the total fashion market is likely to be 39 each.
Local brands like these have a much better understanding of the markets tastes, trends, ethnic wear silhouettes and the vast repertoire of Indian clothing traditions. The number of Indians able to afford branded fashion is set to quadruple in the next five years.
With growing disposable income, exposure to global fashion trends and entrance of foreign brands in the country spending on kidswear by Indian populace has increased.
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